Jakarta. Networking platform GetCraft launched its Indonesian marketplace on Monday (19/03) to bridge the gap between content creators and marketers — a longstanding problem in creative industries.
"Despite brands and creative agencies reaching more than half of the world's population through advertisements, finding and recruiting good content creators has always been an issue for marketers. This is what we want to change. Where it would usually take brands and agencies around two or three weeks to find the right content creator, we hope our platform can shorten that process to two or three hours," GetCraft founder and chief executive Patrick Searle said in a press release.
GetCraft's marketplace connects brands and agencies with more than 4,000 influencers, videographers, writers, photographers,and designers. Users can also simplify their search by filtering results by country, language and services provided. Results can also be sorted based on price and popularity.
"Another feature we want to highlight from our marketplace is the ability to provide cost and view estimations based on the content creator or content partner that the client chooses. Our own clients have used this feature to plan their content marketing campaign. It's something that Facebook and Google have been doing for years to help marketers understand their return on investment; something we want to apply to content production and paid content," Patrick said.
Within the past three years, GetCraft has carried out a number of million-dollar projects for over 250 brands, which it hopes to double by the end of 2018, strengthened by operations in the Philippines, Malaysia, Thailand, Singapore, and now also Indonesia.