Jakarta. Indonesia is Muslim millennials' second-favorite holiday destination based on a recent report from Mastercard-Halal Trip Muslim Millennial Travel Report.
Despite losing out to Malaysia, which was the demographic's top choice, Indonesia's position improved from a previous fourth place in 2016.
"Even though the target is number one, this result has shown an improvement. The target for next year should be number one," said Tourism Minister Arief Yahya at the Wonderful Indonesia Co-branding Forum (WICF) event at Balairung Soesilo Sudarman in Jakarta on Tuesday (14/11).
"We've set our competitors. Our emotional rival, Malaysia. Our professional rival, Thailand. Even Japan has started to provide halal certificated foods," said Tourism Minister Arief Yahya.
He added that the entire nation must continue to work hard to make improvements in the tourism sector.