Zyrex Laptops Make a Comeback Through Partnership With JD.id

From left, Dody Wijaya, JD.id head of computers and laptops, Demmy Indranugroho, JD.id head of marketing, Timothy Siddik, founder of Zyrex and Antoni, vice president of products, sales and marketing at Zyrex. (Photo courtesy of JD.id)

By : Sarah Yuniarni | on 10:50 PM February 28, 2018
Category : Business, Tech

Jakarta. JD.id, the Indonesian affiliate of the Chinese e-commerce platform, joined forces with homegrown electronic manufacturer Zyrexindo Mandiri Buana to start selling laptop computers on its online platform, marking a comeback for the Zyrex brand after a five-year hiatus.

Zyrex, which was established in 1996, stopped selling laptops in 2012 amid tough competition from foreign electronics manufacturers and a fierce price war in Indonesia.

The company partnered with JD.id in mid-2017.

Despite its absence from the laptop market, the company still sold its personal computers and server products.

The company's newly launched flagship product, Zyrex Sky 232 Xtreme, boasts a 14-inch ultra-thin high-definition display, a lightweight full-metal body, and an Intel Celeron N335 processor.

"We present a new laptop that offers features suitable for the urban user at an affordable price. Through JD.id, we hope that our products can provide customers with a different option, which will also support our product expansion," said Timothy Siddik, who founded Zyrex 22 years ago.

The company currently has three assembly lines with a combined monthly production capacity of 10,000 units.

The company has warehouses in Jakarta, Pontianak in West Kalimantan and Surabaya in East Java, and it employs more than 1,000 people.

JD.id is currently constructing five new warehouses in Java and Papua and expects to double its employee count this year.

Parent company JD.com is the second-largest e-commerce firm in the world after Alibaba and started business operations in Jakarta under its local unit in November 2015. It currently has 14 product categories, ranging from electronic goods to branded clothing.

JD.id has its own logistics company, Jaya Ekspress Transindo.

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