Blu-Jek Launches Push Into Busy App Market

Blu-Jek joins Go-Jek and GrabBike on Jakarta's busy roads. (JG Photo)

By : Herman | on 4:48 PM September 18, 2015
Category : Business, Corporate News

Jakarta. Blu-Jek, Greater Jakarta's newest app-based motorcycle taxi service, launched operations on Friday with 1,000 drivers hoping to get a piece of the city's booming transport-app market.

Founders Garret Kartono and Micahel Manuhutu said the drivers, known locally as ojek drivers, will service Jakarta, Depok, Tangerang and Bekasi. A further 1,000 drivers will be added to the fleet in the near future, they said.

The app follows the success of homegrown app Go-Jek and Malaysia-based GrabBike. Michael believes the tough competition still leaves room for Blu-Jek — a portmanteau of "blusukan," or community visits popularized by President Joko Widodo, and ojek — to grow.

"Opportunities are always open as long as there is high market demand. Blu-Jek is here to answer that demand," Michael said.

Michael said the company is currently offering a special promotion to customers with the first six kilometers of the ride, equivalent to a fare of Rp 25,000 ($1.70), for free.

Every additional kilometer will only cost Rp 4,000.

The app is available for iPhone and Android smartphone users.

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