Jakarta. Blu-Jek, Greater Jakarta's newest app-based motorcycle taxi service, launched operations on Friday with 1,000 drivers hoping to get a piece of the city's booming transport-app market.
Founders Garret Kartono and Micahel Manuhutu said the drivers, known locally as ojek drivers, will service Jakarta, Depok, Tangerang and Bekasi. A further 1,000 drivers will be added to the fleet in the near future, they said.
The app follows the success of homegrown app Go-Jek and Malaysia-based GrabBike. Michael believes the tough competition still leaves room for Blu-Jek — a portmanteau of "blusukan," or community visits popularized by President Joko Widodo, and ojek — to grow.
"Opportunities are always open as long as there is high market demand. Blu-Jek is here to answer that demand," Michael said.
Michael said the company is currently offering a special promotion to customers with the first six kilometers of the ride, equivalent to a fare of Rp 25,000 ($1.70), for free.
Every additional kilometer will only cost Rp 4,000.
The app is available for iPhone and Android smartphone users.