Jakarta. OVO, a digital payment service, announced on Tuesday (24/10) that it has teamed up with Kinetica, a US-based provider of graphics processing unit (GPU) database, and NVIDIA, a tech firm that focuses on big data, to capture real-time analytics of consumers' shopping trends and their digital lifestyles.
OVO, part of the Lippo Digital Group, is a platform that integrates mobile payments, loyalty points and priority deals. OVO is expected to be the main platform for the group that integrates customer profiles and offers exclusive deals based on customer behavior and interest.
"Lippo Group is strongly committed to embracing innovation and using the latest technology to create a competitive advantage for the company. At the core of every business within the Lippo Group is our customers. By harnessing technology and using it with much intensity, precision and speed, we are able to understand consumers better and meet their needs and expectations," Lippo Digital Group chief executive Adrian Suherman said in a statement on Tuesday.
Lippo Digital Group's big data and analytics technology in investments aims to consolidate all customer data generated from Lippo's subsidiaries into one centralized analytics platform. That data will be analyzed to produce a complete view of customers' profile and experience.
Equipped with big data and an Artificial Intelligence (AI) application programming interface from Kinetica and NVIDIA, all of Lippo Group's touch point channels will be able to search through various dimensions of customer data, including demographics, cross-channel shopping behavior and interactions across online stores and platforms.
The system can identify correlations between customer information, transactions and locations using geospatial analytics to provide insights to Lippo Group business units that can be used to understand business performance and outperform competitors.
"We are proud to work with NVIDIA to strengthen the business of Lippo Group. We congratulate Lippo Group for its vision of utilizing technology for business and as the first company in Indonesia to integrate AI, in-memory, GPU databases," said Joseph Lee, vice president of Kinetica Asia Pacific and Japan.
Lippo will soon begin big data monetization to deliver smart interactive digital channels. The new channel will provide unique shopping experiences for customers and help advertisers reach their target market.
"Given today's changing business and technological landscapes, ever-dynamic customer needs, tight profit margins, and shorter product cycles, businesses other than retail and e-commerce can gain a real competitive advantage by leveraging big data analytics," Lee added.
Lippo Group has made significant investments in digital technology, education, financial services, healthcare, hospitality, media, information technology, telecommunications, property, entertainment and retail.
The Jakarta Globe is part of the Lippo Group