Huawei Targets 200 Percent Sales Jump in 2016

Chinese mobile phone maker Huawei is upbeat about its 2016 sales forecast. (AFP Photo/Greg Baker)

By : Herman | on 11:13 AM December 24, 2015
Category : Business, Corporate News

Jakarta. Chinese mobile phone manufacturer Huawei Technologies aims to triple its sales in Indonesia next year, following strong demand for the brand's new line of smartphones.

Huawei managed to book a 95 percent increase in sales this year, thanks to the popularity of its medium-and high-end offerings, including the Huawei Mate S, the G8 and the Huawei Watch W1, according to Huawei marketing director Ellen Angerani.

However, she declined to disclose the exact number of units the brand sold throughout 2015.

"Next year, we will launch more products with attractive designs and specifications," Ellen said.

Huawei faces competition from other Chinese brands, like Asus, Lenovo, Xiaomi and Oneplus, as well as South Korea's Samsung and LG.

The company also faces stiff challenges from low-cost Indonesian products. Hong Kong research and consulting firm Counterpoint Technology Market Research said in September that local cellphone brands, like Evercoss and Advan, now commands Indonesia smartphone market, in line with consumers' growing appetite for low-cost phones amid weak economic growth.

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