Jakarta. The booming popularity of Indian historical dramas "Ashoka" and "Jodha Akbar" has help boost net income for listed television operator Intermedia Capital by 26 percent in the first half of this year.
The company behind terrestrial television station ANTV earned a net income of Rp 244 billion ($16.7 million) in the January-June period, from Rp 193 billion in the same months last year.
It's revenue grew 27 percent to Rp 742 million. In comparison, the media industry's average revenue growth was only 1.9 percent during the same period.
Meanwhile, a local miniseries set primarily in India called "Cinta di Langit Taj Mahal" ("Love in the Skies of Taj Mahal") grabbed a 14 percent market share, compared to "Ashoka" and "Jodha Akbar," which garnered a 13 percent and 12 percent market share respectively.
"The combination of those programs has attracted companies to choose ANTV for advertising," the company said in a statement released on Monday.
Intermedia is a unit of Visi Media Asia, the Bakrie Group media arm that also controls free-to-air news channel TVOne and online news website viva.co.id.