Jakarta. The third Asean Marketing Summit, hosted by marketing consultancy MarkPlus and the Philip Kotler Center for Asean Marketing, will take place at Raffles Hotel in Kuningan, South Jakarta, on Thursday (07/09).
This year's event, with the theme "Asean and Indonesia: New Opportunities From the East," is expected to bring together academics and practitioners from a wide range of businesses and industries to address the most important issues the Association of Southeast Asian Nations (Asean) currently faces.
The Asean Marketing Summit forms part of the 50th anniversary of the regional bloc. The summit will also commemorate the 20th anniversary of the Asean Plus Three Partnership, which involves cooperation between the bloc and East Asia's economic powerhouses, China, Japan and South Korea.
Asean's combined gross domestic product contributed 6.2 percent to the world total last year. As a single economy with a combined GDP of $2.55 trillion, which has increased fourfold since 1999, the bloc is ranked as the sixth-largest in the world and third-largest in Asia.
With the establishment last year of the Asean Economic Community (AEC) – which promotes a single market – Asean is gaining popularity in the global arena as a region known for political stability and security cooperation, with vast economic growth.
This year's Asean Marketing Summit is also supported by the Asean Secretariat, with Secretary General Lê Lương Minh scheduled to deliver the opening speech.
"This organization has become a model of multilateral cooperation in the field of economics, politics, social, culture, and security. We have earned that achievement with dialogue, diplomacy and responsible disclosure," he said.
Ambassadors from Asean member states, along with those of China, Japan and South Korea, will also speak at the event, which will consist of three sessions each for the three East Asian giants to discuss Asean economic development through cooperation with their respective countries.
According to Hermawan Kartajaya, founder and chairman of event organizer MarkPlus, Asean marketers will benefit from partnering with foreign investors.
Meanwhile, local marketers can also help foreign companies by marketing their products and services, and in return, expand their businesses and market their products overseas.
The event will end with a session featuring Jochen Wirtz, director of the UCLA-NUS MBA Program, who will focus on a discussion on business transformation from manufacturing to service in the Asean region.
The event will also feature speakers such as Fujifilm Indonesia president director Noriyuki Kawakubo, Hyundai Indonesia president director Mukiat Sutikno, Telin Indonesia president director Faizal Rochmad Djomaedi and Shanghai Decent Investment Group China president Haijun Wang, among others.