United Nations Gets on Path to Campaign for Wildlife Conservation
Jakarta. The United Nations launched its Wild for Life campaign on one of Indonesia’s most popular social media platforms, Path. The campaign aims to raise awareness about endangered wildlife, and ways to protect it.
In partnership with Path Indonesia, the United Nations Information Center (UNIC) Jakarta aims to get more Indonesian youths to sign up for its #WildForLife campaign.
"Path Indonesia is proud to champion this wonderful cause with the United Nations. We want to use what reach and capacity we have to bring social awareness and tangible change that will benefit all humanity," Path’s managing director for Indonesia, Alex Kim, said in a statement on Tuesday (25/10).
The #WildForLife campaign was initiated by UN Environment, the United Nations Development Program, the United Nations Office on Drugs and Crime and the Convention on International Trade in Endangered Species of Wild Fauna and Flora.
According to the UNIC, illegal wildlife trade is a multibillion industry, with Asia Pacific countries being the major source, destination and transit points.
"Wildlife crime threatens not only wildlife, but also local communities and national economies and sustains international crime cartels," the acting regional director for UN Environment Asia-Pacific, Isabelle Louis, said.
Illegal wildlife trade has put Bornean and Sumatran orangutans in the critically endangered list, as orangutans made up more than 70 percent of great ape seizures in 2013.
The #WildForLife campaign urges protection of endangered species by cutting demand for wildlife and wildlife products, including Indonesia’s orangutans, tigers, rhinos and helmeted hornbills.
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