Franka Soeria Promotes Indonesian Modest Wear on International Stage

Franka Soeria. (Photo courtesy of Franka Soeria)

By : Lisa Siregar | on 1:23 PM July 03, 2017
Category : Life & Style, Fashion & Beauty

Jakarta. Indonesian designer Franka Soeria, who currently resides in Turkey, believes modest wear is a big business potential for Indonesia, as she embarks on a mission to promote the industry internationally.

Speaking at the 4th Indonesian Diaspora Congress in Jakarta on Saturday (01/07), Franka said she began to work on modest fashion after she moved to Turkey in 2013.

In Turkey, she worked as a manager at Modanisa, an e-commerce company for Muslim fashion. The platform attracts around 6 million visitors each month. She then decided to use her skills and knowledge in public relations to promote Indonesian design. Three years ago, she co-founded Alahijab.com, a platform for designers to promote their hijab and modest wear collections.

"Modest fashion in Indonesia has a huge potential, designers are very creative, but not many people are willing to be behind the industry's screen. I am on a mission to create a global platform to promote Indonesian modest wear," she said, as quoted by Antara news agency.

Franka also participates in international fashion shows to promote the works of Indonesian designers, most recently at London Modest Fashion Week. She was also involved in the organizational and advisory council of Istanbul Modest Fashion Week in May 2016.
A freelance stylist, a writer and a musician, she is now working on establishing her own fashion brand.

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