Indie Designers Hit Big Time With Online Store Zalora
Jakarta. Nina Nikicio and Jenahara are among 23 local indie designers whose collections are now available from big time online store Zalora, CEO Anthony Fung announced in Jakarta on Thursday.
Anthony said he is pleased to have young and talented Indonesian designers on Zalora's roster, including Day & Night, Duma, Massicot, Dari Dara, Environmental Jewellery, Reves, Klaar, Monstore and Posh the Label.
This move brings Zalora one step closer to competitors such as luxury fashion shops Bobobobo and The Goods Dept.
Before signing up the local designers, Zalora had already introduced several international labels, including hot Malaysian brand Zalia.
"Online shopping is a big hit with the Indonesian market, we're seeing increasing demand for more products at Zalora," he said. "Our customers want both international and local labels."
Nina said she is pleased that more e-commerce sites are inviting local designers to join them.
"This means the (local fashion) industry is getting the recognition it deserved," she said. "Speaking as a designer, I can't keep selling my collections to the same retailers over and over again. I also want my business to grow."
Nina hopes Zalora's customers will be excited to see more indie brands to add to their cart. Her own collection is already up online, with prices ranging from Rp 169,000 to 799,000 ($15-60).
Anthony said Zalora plans to curate more fashion labels for its online shop.
"Our collaboration with local designers will not stop here. We want to keep adding labels to our fashion store, soon you'll see hundreds (of labels) there," he said.
Check out the list of of designers available on Zalora here: https://www.zalora.co.id/designers/
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