Wardah Cosmetics Launches White Secret Pure Treatment Essence
Jakarta. Wardah Cosmetics launched its new White Secret Pure Treatment Essence in Bandung, West Java, on Sunday (17/09).
Wardah brand manager Rifina Afandi said in a press release that White Secret Pure Treatment Essence is the latest innovation from Wardah Skin Innovation, which aims to help brighten facial skin that has faded due to exposure to pollution and the elements. The new product contains edelweiss extract to create radiant, glowing skin.
Edelweiss (Leontopodium) is a type of flowering plant that thrives at altitudes of up to 3,000 meters above sea level despite challenging high ultraviolet radiation and extreme weather conditions. Wardah gave assurances in its press release that it only harvests flowers that are cultivated continuously and organically using the fair-trade system.
Other ingredients in the product include silver vine extract, niacinamide and a skin awakening system to keep the skin hydrated, radiant and brighter.
Actress and Wardah brand ambassador Raline Shah said in the press release that Wardah White Secret Pure Essence offers her skin many benefits.
"In addition to benefitting from the active ingredients that help my facial skin become brightly luminous, my skin also becomes more moisturized and rejuvenated," she said.
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