Jakarta. Plaza Indonesia Fashion Week or PIFW, the annual fashion shows held at premium shopping mall Plaza Indonesia in Jakarta, started on Monday (19/03).
This is the eleventh PIFW held by the mall.
"PIFW is proof of our consistent support for Indonesia's fashion industry," Zamri Mamat, Plaza Indonesia's marketing general manager, said last Thursday.
This year, PIFW showcases the collections of 22 local and international labels at The Warehouse on the fifth floor of the mall.
A series of fashion shows by well-established Indonesian labels opened PIFW on Monday.
At 5.30 pm, Bin House by Indonesian textile maker Josephine Komara showcased its Spring/Summer 2018 collection.
"This is our first fashion show at PIFW. Our collection combines traditional batiks and edgy fashion," Wita, the in-house designer of Bin House, said.
The second show on Monday was SEBASTIANred by Indonesia's high-fashion legend Sebastian Gunawan.
Seba, as the designer is affectionately known, showcased his Lebaran and Summer 2018 collection called "Reminiscence," inspired by old photos.
Black, white and sepia dominated SEBASTIANred's evening gowns on the runway.
The first day culminated with "Nuswantara," a special collection by Iwan Tirta Private Collection (ITPC).
"This is our Spring/Summer 2018 collection," Era Sukamto, creative director of ITPC, said.
"The style is young and fresh. We also showcased old batik motifs collected by the late Iwan Tirta from Cirebon, West Java, that are heavily influenced the Chinese and Japanese," she said.
On Tuesday, Indonesian quirky ready-to-wear label Danjyo Hiyoji, in collaboration with local textile factory Lucky Trend, will present its Spring/Summer 2018 collection called "Splendor Force."
"The collection is inspired by millennials, it encourages freedom of expressions," Liza Mashita, co-founder and co-designer of Danjyo Hiyoji, said.
"We'll be using a lot of prints by Lucky Trend in the collection," Dana Maulana, co-founder and co-designer of the label, said. "We want to prove that Indonesian factories can also produce good quality textiles."
On Wednesday, toy company Hasbro will launch a special collection called "My Little Pony: Friendship Is Magic."
The collection features a range of shoes and ready-to-wears and is a collaboration with eight prominent Indonesian designers, including Lenny Agustin, Ria Miranda and Ni Luh Djelantik.
"This is the first collaboration with local designers that Hasbro Southeast Asia Consumer Products has been involved in, and also the first of its kind globally, with so many designers interpreting the story of 'My Little Pony,'" Bambang Sutedja, Hasbro International's Southeast Asia rep, said.
On Thursday, ready-to-wear brand (X) S.M.L will showcase its Autumn/Winter 2018 collection, called "Streetstyle."
"It's the same collection we'll showcase in Tokyo Fashion Week on March 19," Jun Mardian, creative director of the label, said. "We have 48 looks ready with deconstructed silhouettes and monochromatic colors."
Another interesting collection to be shown on the same evening will be a collaboration between premium batik brand Alleira and young designer Rama Dauhan.
"This collection will be fun and playful," Rama said last Thursday. "Alleira is known for its classic, mature styles, I'm more crazy and edgy. But we've worked together to create new oversized batik motifs with youthful colors that really pop up, such as pink, orange and purple."
PIFW as always keep the most exciting shows for the final day of the festival on Friday.
"The final day's theme is 'Kain' (textile)," Ria Juwita, Plaza Indonesia's events manager, said. "We'll highlight Indonesian textiles, especially batik."
"Batik is now part of our lifestyle," Ria continued. "They are office wear, street wear and gala wear. The possibilities [of using them] are endless."
The first show on Friday will feature a another collaboration between batik house Parang Kencana and young local designer Wilsen Willim.
Wilsen is known for understated and sleek monochromatic designs. It will be interesting what he comes up with working with Parang Kencana's rich, even loud, batik motifs.
Another exciting collaboration to be shown on Friday night will be between Iwan Tirta Private Collection and young couture designer Auguste Soesastro.
"This collaboration combines Auguste's strong designs and the deep philosophy of our batik pieces," Era Sukamto said. "It's been a very explorative experience for both of us."
The fashion week will conclude with a show by Populo Batik, who will present its Autumn/Winter 2018 collection called "Purity," which takes its inspiration from the Gandaki River in Tibet.