Instagram to Allow Users Browse for Products on Mobile App
Jakarta. Image sharing platform Instagram is finally allowing users to browse for products and shops with a few simple taps on its mobile app, the company announced on Wednesday (02/11).
Instagram said on a blog post that it plans to roll out the new feature for users to browse for different types of products and prices and make a purchase directly from within the app by next week. They are working with 20 US-based retail brands such as Kate Spade, Levi's, Michael Kors, J.Crew, Target and Warby Parker, all of whom have a strong presence in the platform.
Some of the new features include a "tap to view" icon at the bottom left of a photo, which will display up to five various products in the post and prices. There is also a "Shop Now" link from the product details view to lead users to the business' website.
The initial phase of the new features will only be available for selected iOS users in the United States. Instagram also said it is working on more features to offer a complete shopping experiences, such as product recommendations, global expansion and a feature to save content.
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