Jakarta's Fashionistas Laced Again With La Perla
Jakarta. Something small and hidden, such as lingerie, may have a great overall effect. Although the items are relatively small and inconspicuous, they can significantly boost our confidence.
"Lingerie is perhaps the most important part of our clothing," Michelle Tjokrosaputro said during the opening of La Perla's boutique in Plaza Indonesia on Saturday (10/12).
"Most of us don't have perfect bodies, we need the support of high-quality lingerie to help us feel and [therefore] look good."
La Perla is one of the trusted names in the lingerie and sleepwear department. Created in 1954 in Bologna by Italian corset maker Ada Masotti, the brand always emphasizes support and comfort in their designs.
Michelle has been managing the brand in Indonesia for three years. La Perla's new boutique is the brand's third store in the country. The first one was opened in Plaza Senayan and the second one in Galeries Lafayette — both in Jakarta.
Michelle is also the creative mind behind premium ready-to-wear batik brand Bateeq.
"I wanted to learn how to manage a brand [from La Perla]; Bateeq is my own baby. La Perla has been present for many decades, I wanted to learn from them how to develop my own label into a global brand," she said.
For La Perla, quality and innovation seem to have been the key.
"The brand only uses high-quality materials, such as silk, premium cotton and handmade Italian lace. Their tailors are also very careful. All of their items have one thing in common — they flatter the body," Michelle said.
Having started from lingerie and sleepwear, their collections expanded to beachwear, clothes and shoes. In August, the brand appointed American designer Julia Haart as its new creative director.
"Under Haart, La Perla chooses more elaborate patterns and vibrant hues, which is good for us, as Indonesians love vivid colors," Michelle said.
Michelle has also shared some tips on how to choose the right lingerie for our body types.
"The right lingerie should not be too tight, as you must be able to breathe. It should not be too loose either, because it has to support you. Don't be shy to ask for help. Shop assistants in good lingerie stores are trained to understand different body types and can get the correct size for you," she said.
Since good lingerie is usually quite expensive, extra care is needed to have it last longer.
"Always hand wash and air dry it," she said.
Among the celebrities who attended the opening of La Perla's new boutique was actress Astrid Satwika.
"La Perla is one of the most wanted items. I love their laces. They boost my confidence and make me feel sexy inside out," she said.
La Perla also offers underwear, beachwear and swimwear for men. In Plaza Indonesia we could see the blue GrigioPerla trunks that were worn by Daniel Craig in James Bond's "Casino Royale."
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