Jakarta. Pasuruan, East Java, is hosting the Coffee Exchanges and Festival at Waroeng Daoen in Parelegi village, Purwodadi, on weekends from Sept. 16 until Oct. 7, to celebrate International Coffee Day, which falls on Oct. 1.
Abdul Karim, head of the Indonesian Coffee Farmers Association (Apeki) in Pasuruan, said the festival aims to promote Pasuruan coffee, which is becoming the region's main commodity, and to connect farmers with buyers.
"The farmers can directly communicate with the buyers," he said.
The event is also packaged as a tourist attraction, as it offers various activities such as an introduction to coffee for children, an introduction to coffee equipment, a barista competition and coffee forums.
"It's an interesting event, where you can learn about coffee and how to process it," said Hendro, a visitor from Surabaya, East Java, who came with his family.
An auction of robusta and arabica beans from Pasuruan will close the festival.