Jakarta. Indonesia's love of hospitality and friendliness, is world-known. And is now the inspiration behind a new line of specialty dinner sets from Sogo department stores.
"We all love to entertain our friends and families and dine together with them," Arnolda Ratnawati, corporate public relations sales and director of Panen Lestari Internusa (PLI), said.
PLI is the company that manages Sogo department stores in Indonesia.
Among the best-selling items at the department stores is dinnerware, particularly those from top international brands.
"Then I was thinking, Indonesia also has great talents and products," said the director. "Why don't we combine the two together and create something special?"
PLI got in touch with top Indonesian courtier, Sebastian Gunawan, and Tangerang-based premium tableware brand Saint James to create exclusive dinnerware sets for Sogo stores.
"Designing chinaware is an exciting new challenge for me," Sebastian said.
With Saint James, Sebastian created two dinnerware collections — "Blue Blood" and "Tree of Life" — launched at the Tugu Kunstkring Paleis, Jakarta, on Jan. 26.
The Blue Blood collection features an abstract floral design, which resembles blossoming petals, in the classic blue and red colors.
According to the designer, the collection was inspired by traditional chinaware of the Ming Dynasty (1368 to 1644), which was originally dominated with white and blue colors.
"I've added the color red into [the chinaware], because it represents luck and opulence for the Chinese people," the designer said.
The Tree of Life collection boasts a lighter, more contemporary design of sprouting leaves in pale green hues, with bees, butterflies and dragonflies dancing in between them.
"It a symbol of growth in life," he said. "And the bugs represent our life's trials."
"We're satisfied with the results of our collaboration," said Ray Thng, sales director of Saint James. "Sebastian's designs are very neat and elegant, which complement our high-quality products."
The dinnerware sets are now available in all Sogo department stores in Jakarta and are priced between Rp 3.5 million ($252) and Rp 5.9 million per set.
"Now ladies in Jakarta can have something unique and special to entertain their guests with," said Arnolda Ratnawati, with a smile.