Jakarta. ONE Championship, Asia's largest sports media property, has released its social media and viewership statistics that show an immense growth of the company in 2017.According to data gathered by Nielsen, Facebook and Repucom, ONE Championship is on pace to close 2017 with a tremendous increase in reach and viewership, especially in Indonesia.
The company has managed to get 8.3 billion social media impressions in 2017, from just 352 million in 2014. The number of its social media video views is even more impressive — 1.5 billion across multiple platforms — that compared with only 312,000 three years ago.
With social media being a game-changer in the 21st century, people and organizations remain connected and updated through various networks such as Facebook, Twitter, YouTube and blogs.
By engaging fans on social media, ONE Championship has the ability to open new communication channels with its measurable audience, which sponsors can value as new commercial opportunities.
ONE Championship's television viewership, particularly in Asia, is also leading in numbers.
Within the past three years, ONE has come to a peak TV ratings share from nearly 2 percent to a staggering 36 percent projected for the end of 2017. In comparison, TV ratings in Asia for global sports media properties such as the EPL, F1 and the NBA are between 1 percent and 6 percent. The annual TV broadcast per core country increased from 12 to 18 hours to 100 to 2800 hours.
ONE Championship now offers its blockbuster live events and digital content to 128 countries, and has a potential of 1 billion viewership on any given night in 2017.
Much of the growth is due to ONE Championship's rapid rise across Asia. Established in 2011, ONE has been tireless in bringing Asia's unique martial arts flavor to fans all over the world, landing major partnerships over the past 12 months, including deals with Disney, Marvel, LG, Kawasaki, Panasonic, Haier, NagaWorld, Universal Music Group and Tune Talk, to name a few.
The company's ability to form deals that are mutually beneficial to all parties has been essential in its growth.
A large part of ONE Championship's success can be attributed to its business and growth model, and aggressive audience reach strategies. The company has one of the largest engagements on both Facebook and Twitter.
Along with the rise of martial arts as a whole, ONE Championship has taken the sport in Asia to new heights.