Tana Toraja Coffee Festival

Indonesia is one of the world's biggest coffee retail markets by volume, driven by increasing domestic demand, according to the result of a recent study by global market intelligence agency Mintel, released on Thursday (31/05). (Photo courtesy of the Tourism Ministry)

By : Jakarta Globe | on 2:37 PM August 31, 2017
Category : News, Tourism

Jakarta. South Sulawesi held the Culinary and Coffee Festival in Pango-Pango agrotourism site in Makale, Tana Toraja, on Saturday (26/08).

According to Tana Toraja district head Nicodemus Biringkanae, Toraja Arabica coffee is exported to several countries, including Finland, Denmark, Sweden, the Netherlands and Japan.

"This proves the coffee's worldwide recognition," he said.

"There are more than 5,000 restaurants and cafes in Japan that serve Toraja coffee. Thus, it's possible to develop coffee tourism and this festival is the first step," said Esthy Reko Astuti, deputy for tourism development at the Ministry of Tourism.

She recommended the district to push coffee as a tourist attraction by offering coffee plantation tours.

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