ADVAN's successful efforts to be a leader in Indonesia's technology industry market has drawn attention of the global community. Through its many endeavors, the local gadget manufacturer has been entrusted to be the “official regional sponsor” for world renowned football team, FC Barcelona.
To solidify the partnership between both parties, last Monday an MOU was signed between ADVAN and FC Barcelona (Barca), which was represented by Mr. Tjandra Lianto as ADVAN Marketing Director, Mr. Andy Gusena as ADVAN Brand Marketing Strategy, Mr. Xavier Asensi I Brufau as FCB Managing Director in Asia Pasific. The special signing ceremony was held at Gelora Bung Karno Main Stadium, Senayan, Jakarta. The event was attended by various media partners, as well as many loyal Indonesian Barca fans, known as INDOBARCA.
On this joyous occasion, ADVAN Marketing Director, Mr. Tjandra Lianto stated, “The partnership established between Barca and ADVAN, was in part of ADVAN’s attempt to create a synergy with other parties, to always ensure the best offerings for ADVAN's loyal customers.”
Barca is highly recognized as as one of the best football teams in the world, with millions of loyal fans world wide. Through the team's many successful achievements, on the field as well as off, they have become an inspiration to many football lovers, even in Indonesia.
As one of Indonesia's national brands, with the key focus on customer satisfaction, Advan understands its customers. With many of its customers being football fans, ADVAN has created a unique unification, combining technology and sports.
ADVAN Marketing Director, Mr Tjandra Lianto, expressed how proud he was, in the fact that after a long process, ADVAN had now become a part of the famous team. He believed that this partnership would give the local company international coverage.
“The process was quite difficult, but we were always optimistic. To achieve great things, we needed to take great steps to achieve our dream. As days passed by, ADVAN kept growing at fast pace and now ADVAN has become a brand everyone can be proud of”, he said.
According to Mr. Tjandra Lianto, the reason for this unity was due to the similar characteristics that ADVAN and team Barca shared, which were strength, toughness, speed, skill and endurance. Mr. Tjandra Lianto also explained that Barca's values inspired the ADVAN brand and its products. Providing satisfying quality to accommodate the market's need become a powerful strategy in building a strong brand. Other support in forms of variety events and aggressive sponsorship programs, involving various media partners, strengthened ADVAN's positioning to become the market leader in National Communication Technology Industry.
Meanwhile, Mr. Xavier Asensi I Brufau, FCB Managing Director in Asia Pasific stated, “our relationship with Indonesia is quite intimate, as there is a large number of Barca fans in Indonesia. It is an honor for us to present today the new sponsorship agreement with ADVAN, the first agreement signed in Indonesia. Companies like ADVAN, are pioneers in its sector, helping us to get closer to our fans and followers in this country".
"We admire the spirit of companies like ADVAN that are able to grow quickly and to position itself as a leading brand within a country, is rated as highly competitive and prestigious like Indonesia."said Mr. Xavier Asensi I Brufau FCB Managing Director in Asia Pasific
To celebrate this the cooperation between both parties, ADVAN has prepared an exclusive ADVAN Barca product series. Inspired by FC Barcelona, ADVAN has created a series of exclusive products that combines power, speed, endurance, skill and of course, style to its upcoming product.