Link Net and Bogor Gov't Launch New TV Channel
Jakarta. Pay television provider Link Net and the city government of Bogor, West Java, have signed an agreement to introduce a new TV channel to promote tourism and deliver news on local issues and administrative developments.
The channel, Balai Kota Bogor, will be launched by Link Net's parent company First Media on Jan. 7 and broadcast in several major cities, including Bogor and Bandung in West Java, Surabaya and Malang in East Java, Jakarta, and Denpasar in Bali.
"This channel is part of public service broadcasting, through which the Bogor city government wants to strengthen the trust of its citizens," Link Net operations director Edward Sanusi told the Jakarta Globe on Tuesday (29/11).
The channel will also serve to inform citizens about their administration's activities and achievements.
"We are very excited about this partnership. Bogor recently won the 'Most Lovable City' title, so it is important for us to show our city in a creative and inspiring way," Bogor Mayor Bima Arya Sugiarto said.
Bogor has abundant tourist destinations and culinary attractions, but lacks proper promotion.
Balai Kota Bogor will air various programs, including "Agenda Pak Wali" ("Mayor's Agenda"), "Kota Kita" ("Our City"), "Jurnal Bogor" ("Bogor Daily"), "Tokoh Kita" ("Our Prominent Figures") and "Hello Bogor," 30 percent of which will consist of local government content, 20 percent tourism promotion, and 15 percent entertainment. The remaining airtime will be filled by Bogor weather forecasts, public service announcements and traffic updates.
For now, the channel will serve only the Bogor city government, which hopes to give it a wider reach in the future under the umbrella of the district administration.
First Media has already introduced similar local channels in Jakarta, Bandung and Malang.
First Media and the Jakarta Globe are both affiliated with the Lippo Group.
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