Matahari Department Store Named Gold Champion at Indonesia Wow Brand 2017

Matahari Department Store opened a new outlet at Lippo Plaza Jember in East Java on Wednesday (31/05). (ID Photo/David Gita Roza)

By : Dhania Putri Sarahtika | on 9:01 PM March 15, 2017
Category : Business, Corporate Updates

Jakarta. Matahari Department Store won Gold Champion at the Indonesia Wow Brand 2017 event in Jakarta on Thursday (09/03), beating out competitor department stores, an official statement released on Wednesday said.

Matahari snatched the Gold Champion label, the highest available award, as it bested other department stores in customer advocacy, according to a survey conducted by marketing consultancy firm MarkPlus Insight.

The survey involved 34,500 respondents in several big cities across the archipelago. The number of respondents who recommended the brand was measured against the number of respondents who were aware of the brand, resulting in what the survey has called the "Brand Advocacy Ratio" (BAR).