Jakarta. Matahari Department Store won Gold Champion at the Indonesia Wow Brand 2017 event in Jakarta on Thursday (09/03), beating out competitor department stores, an official statement released on Wednesday said.
Matahari snatched the Gold Champion label, the highest available award, as it bested other department stores in customer advocacy, according to a survey conducted by marketing consultancy firm MarkPlus Insight.
The survey involved 34,500 respondents in several big cities across the archipelago. The number of respondents who recommended the brand was measured against the number of respondents who were aware of the brand, resulting in what the survey has called the "Brand Advocacy Ratio" (BAR).
Matahari Department Store and the Jakarta Globe are affiliated with the Lippo Group.