Jakarta. To celebrate the coming month of Ramadan and Eid al-Fitr, GetCraft on Thursday (26/04) held one of its Jakarta content marketing meetups, titled "Winning Your Customer in the Ramadan Season," inviting representatives from Google Indonesia, Kompas.com, Paragon Technology and Innovation and All Stars.
The increased consumption of digital media will provide an opportunity for brands to increase exposure in the upcoming month of Ramadan. According to GetCraft, an online networking platform for content creators, the coming month will be a great way for brands to more closely connect to their consumers.
"People shop more during Ramadan, but it’s also a time for self-reflection and reconnecting with friends and family. For brands campaigning during this month, these are themes that they need to keep in mind in order to create relevant content," said Anthony Reza, co-founder and chief executive at GetCraft.
"Consumers are always looking for content relevant to the moment and to their lives. Understanding the climate and consumer, and relaying the right message at the right moment is very important to keep the audience’s attention," Anthony added.
A Google Insight 2017 research report said that digital consumption sharply increases during the month of Ramadan. The data also shows a rise in YouTube searches for religious, food, beauty, travel, music and entertainment content during the month, with interests peaking two weeks before Ramadan and declining after Eid.
The shift in marketing tone during the month is well known by brands and consumers alike.
"Relevant and inspiring content is very much sought after. People tend to distance themselves from unnatural and forceful content, trying to change an image would not be wise, but instead try to a moral behind every story," said Wisnu Nugroho, editor in chief for Kompas.
The Jakarta Content Marketing Meetup is a monthly event aimed to gather brands, agencies and creative industry actors to discuss the latest trends within the media and marketing landscape.