Jakarta. The local administration of Banyuwangi, East Java, hopes to boost tourism by developing Glenmore, a subdistrict which is already famous for its vast cacao plantation, into a chocolate village, the Ministry of Tourism said in a statement on Sunday (04/06).
Once the Glenmore Chocolate Village is ready, tourists will be able to indulge themselves in the sweetness of Banyuwangi's original cacao in the form of chocolate powder, drinks, nibs, or even in raw fruit. The local cacao has a distinct fruity flavor like a raisin, with a honey aftertaste.
Banyuwangi's cacao beans are said to be world-famous because they have been exported to many Swiss and Belgian chocolate producers, the ministry said in the statement.
The local administration also hopes to optimize the potential of the local chocolate industry by partnering with Indonesia's Coffee and Cocoa Research Center (ICCRI). They are planning to produce packaged ready-to-eat chocolate bars.
"It is part of our plan to develop the chocolate village which will then boost tourism," Bramuda, head of Banyuwangi Tourism Agency, said.
Tourism Minister Arief Yahya praised Banyuwangi's innovative idea to boost tourism.
"It's very creative to use the globally recognized chocolate plantation to attract more tourists to the area. Banyuwangi is the pride of the country. Other [tourism agencies] should learn from Banyuwangi on how to be a visionary in achieving their tourism targets," Arief said.