Jakarta. Spanish football league LaLiga on Sunday (19/03) announced the expansion of its presence in Asia by opening an office in Singapore.
The league plans to invest time and resources to increase its popularity in Singapore, Malaysia, Indonesia, Thailand and Vietnam.
LaLiga president Javier Tebas will open the Singaporean office on March 23, the league's fourth office in Asia after Dubai, China and India.
"We are delighted to extend our presence in Asia, and this is the next step in our efforts to grow the sport and LaLiga's popularity globally," Tebas said in a statement.
"Asia has always been a very important market for us, and we feel that the time is right to grow our presence in the region even further, where we have a huge fan base. I am eagerly looking forward to our visit to Singapore for this historic project," he added.
LaLiga also aims to share its expertise in coaching with Asian teams to help groom young talents.
"I am very excited to be visiting Singapore for the launch of this special project. As LaLiga ambassadors, our biggest responsibility is to represent the best league in the world and keep our fans engaged with the sport. It's always our endeavor to reach out to supporters, not only in Spain, but also across the world," said LaLiga ambassador Fernando Morientes.
"LaLiga is considered to be the best league in the world. The people of Spain take great pride in the quality of football on display and the level of competition in the League. I am very happy that, more and more fans around Asia will now get a first-hand experience of the league and what it stands for," said Spanish badminton superstar Carolina Marin, who is also a LaLiga ambassador.
The announcement has been seen as a recognition of Asia being world's key footballing market.
LaLiga itself is the organizing body of the main two divisions of Spanish football (Primera Division and Segunda Division). The top flight, known as LaLiga Santander, is made up of 20 teams, including Real Madrid, FC Barcelona, Atletico Madrid and Sevilla FC.
According to the International Federation of Football History and Statistics (IFFHS), since 2010, the Primera Division has been the strongest league in the world.