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            [post_content] => Jakarta. BMW Group Indonesia — the local arm of German automaker Bayerische Motoren Werke (BMW) Group — and car distribution conglomerate Astra International opened a new showroom in Pluit, North Jakarta, on Tuesday (01/10).

Under the management of Astra International, BMW's official dealer, the five-storied showroom offers 3S — sales, services, spare parts. Facilities available at the showroom include service work bays, car lifts, a brake tester and 3D wheel alignment.

BMW Group Indonesia invested nearly Rp 90 billion ($6.8 million) in the new showroom and is optimistic it will boost sales and increase customer satisfaction.

"We'll introduce our latest BMW lineup later this year, opening this new showroom is the perfect start to 2017," BMW Group Indonesia President Director Karen Lim said in an official statement.

Several promo offers are available for car buyers from BMW Pluit throughout January.

"You can buy a BMW with a first installment as low as Rp 25 million this month. BMW users who use our after sales services for the first time here will also get a free car polish," Astra International-BMW Sales Operation Chief Executive Fredy Handjaja said.

Guests who attended the opening ceremony of BMW Pluit also had the opportunity to marvel at the award-winning all-new BMW 7-series sedans.

"The all-new BMW 7 Series features all the authentic BMW characters, including harmonious proportions and many outstanding features. BMW Pluit will bring you the best of BMW luxury sedans," Fredy said.

Astra International-BMW Sales Operation currently operates 8 showrooms in 5 cities across Indonesia: Jakarta, Semarang (Central Java), Surabaya (East Java), Makassar (South Sulawesi) and Denpasar (Bali).
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            [post_content] => With the year drawing to a close, BMW Indonesia today launches BMW Driving Experience 2016, a one-of-a-kind driving adventure that offers a dynamic behind-the-wheel experience in four continents. Through BMW Driving Experience 2016, BMW Indonesia aims to strengthen the fascination towards its brand while, at the same time, setting a benchmark in the Indonesian automotive industry as the first premium vehicle company to offer such a unique driving adventure. The programs not only offer customers the thrill of driving at the limit, but also an unforgettable experience in selected travel destinations in Europe, Asia, New Zealand and Africa.

“BMW Driving Experience promises our customers across the globe with a professional, unique and spectacular experience. As the world’s most successful premium automotive brand, we are always inventing new ways to share the excitement of the BMW brand. Through BMW Driving Experience 2016, we aim to make our customers’ dreams come true by providing them with a series of thrilling driving experiences and adventures, including a winter driving event atArjeplog, a fascinating tour in Namibia, not forgetting the exotically beautiful Sea of Sand at Bromo Mountain, just to name a few. These adventures will certainly satisfy the wishes of drivers seeking an unforgettable driving experience,” said Mrs. Karen Lim, President Director of BMW Group Indonesia.

The five driving experience programs in which the public can participate in 2016 are as follow: The BMW Winter Driving Experience, Arjeplog, Sweden (23-27 February 2016); BMW Driving Experience Bromo, East Java, Indonesia (April – May 2016); BMW Alpine xDrive, Queenstown, New Zealand (17-18 August 2016); BMW Driving Luxury, Munich, Germany (5-9 July 2016); and BMW Driving Experience, Namibia (December 2016).

Discover snowy Arjeplog in Northern Sweden, located 60 kilometers south of the Arctic Circle, through the BMW Winter Driving Experience. At the far reaches of Scandinavia, participants begin their adventure by honing their driving skills as they drive under extreme winter conditions with confidence.

The BMW Driving Experience at BromoMountain offers participants an unprecedented opportunity to experience the BMW X model range, with the BMW intelligent all-wheel system put through the test as the cars travel on demanding terrain. In five batches during the two-day event held in April and May 2016, participants will get the chance to enjoy an unforgettable xDrive experience while exploringBromoMountain Sea of Sand, located in East Java, Indonesia.

The BMW Alpine xDrive Experience offers a unique opportunity for drivers to feel the adrenaline-pumping excitement of driving the latest high performance BMW vehicles to their limit under extreme alpine snow and ice conditions at the Southern Hemisphere Proving Grounds.  Professionally-trained BMW Instructors will help participants develop new skills behind the wheel of BMW X models to overcome the challenges faced.

In the BMW 7 Series Driving Luxury in Munich. At this exclusive driving experience, participants will be experiencing utmost comfort when staying at SchlossElmau, residence for Heads of State and Government leaders during the G7 Summit 2015, mirroring what the all-new BMW 7 Series has to offer.

At the BMW Namibia Driving Experience, participants will get to explore highly varied terrain: gravel and sand tracks, dunes, canyons, dried river deltas as well as steep mountain passes and beautiful coastal roads - all in the comfort of a BMW X5.
            [post_title] => BMW Driving Experience - Offering an Unforgettable Once-in-a-Lifetime Behind-the-Wheel Adventure
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