Jakarta. Social media are becoming more and more powerful, keeping us in the loop about what's happening around the world and helping us stay in touch with faraway friends and relatives at very low costs. But there is a lot more you can do with social media if you know how to analyze the tremendous amount of data they generate.
According to Roy Simangunsong, business head at Twitter Indonesia, the country's netizens produced a total of 4.1 billion tweets in 2014.
"And there are more than 200 things that we can analyze from one single tweet," said Roy. "It's a wealth of information that can be translated into brand campaigns."
Realizing the wealth of information in social media, Indonesian entrepreneur Billy Boen and three of his friends, Yopie Suryadi, Jefri Dinomo and Masas Dani, founded Generasi Digital International (GDILab) in Jakarta in 2013.
The first products of the company were Polaris, an analytic tool that screened data from Facebook and Twitter, and Iris, used to analyze Instagram.
For almost three years, the company has worked with major companies in the country, such as taxi operator Blue Bird, Gold's Gym, insurer Prudential, as well as the TV program Kick Andy
On Friday (18/03), GDILab released its newest product, GDI Analytics, which is a combination and improvement of their previous analytic tools Polaris and Iris, at the Cinemaxx theater at Jakarta's FX Sudirman mall.
GDILab says it aims to help Indonesia's small and medium enterprises (SMEs) grow with the new tool.
"There are more than 50 million SMEs in the country and they generate [approximately] 60 percent of our GDP," he said. "They have huge potential to grow."
"The data [gathered through GDI Analytics] can greatly help people to understand their target consumers and make an informed judgement," said Billy.
To encourage Indonesia's SMEs to use their analytic tool, GDILab offers services from Rp 500,000 ($38) per month.
"There are many other analytic tools made by international companies," said Billy. "But the cheapest one is currently priced at $99 per month, which is quite expensive for Indonesia's SMEs."
And you don't have to have a credit card to use GDI Analytics.
"You can pay with anything, [including] Doku Wallet [e-wallet], PayPal, M-banking, ATM transfer," said Jefri, vice president of product development. "You can also pay at the nearest Alfamart [convenience store]."
Gunawan Susanto, president director of IBM Indonesia, praised the new analytic tool.
"It's really a game-changer for start-up companies in Indonesia," said Gunawan. "With this tool, there will be a lot of creative innovations by Indonesian talents for Indonesia and the world."