Indonesia to Promote Tourism Destinations at South Korean Festival
Jakarta. The Ministry of Tourism will join the Daechun Stream Festival with the Bukgu District Government Office in Busan, South Korea, on Oct. 14, to promote tourist destinations in Indonesia.
Vinsensius Jemadu, director for Asia-Pacific tourism promotion at the ministry, said there are 15 Indonesian tourism companies that will participate in the festival, including some that hail from Batam (Riau), Bali and Yogyakarta.
"Bali and Yogyakarta are South Korean tourists' favorite destinations. [...] Thus, those who come to the festival will be introduced to the culture to tempt them to visit Indonesia," Vinsensius said in a statement released on Thursday (05/10).
The ministry will also provide sponsorship packages, art performances and a culinary exhibition.
South Korea is one of the region's countries with the highest number of foreign tourists, numbering around 22.3 million in 2016. However, Indonesia is not considered to be a top destination for most South Korean holidaymakers.
"In the Southeast Asia region, we are still under the Philippines, Thailand, Singapore and even Cambodia [...] But we are confident to be able to compete with those countries through all efforts, support and good cooperation between all Indonesian tourism actors," said I Gde Pitana, deputy for foreign marketing development at the ministry.
"Besides the Daechun Stream Festival, we will also promote 'Wonderful Indonesia' brand in Seoul and Busan through outdoor media advertisements, such as billboards, LED tunnel media, subway screen advertisements and one way vision graphics," he added.
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Around 350,000 South Koreans visit Indonesia each year.
"This year's target for South Korea is 514,000 tourists so the promotion needs to be increased to achieve the set target," Tourism Minister Arief Yahya said.
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