Jakarta. Indonesia's Tourism Ministry held a co-branding workshop at Golden Flower Hotel in Bandung on Tuesday (19/09) and Wednesday to encourage local brands to partner with the ministry’s "Wonderful Indonesia" marketing campaign in promoting Indonesian tourism.
The campaign takes place on several platforms, including brand placement, social media, offline events, special product releases, promotional materials and pop-up shops.
"If popular brands join the program, Wonderful Indonesia can quickly gain recognition," the ministry's tourism development deputy Esthy Astuti said in a statement.
Brands that agree to partner with the ministry's marketing campaign will earn several benefits including media placement deals and involvement in MICE (meeting, incentive, convention and exhibition) events and festivals.
Brands that have signed the co-branding agreement include pharmaceutical company Kalbe Farma, snack brand Garuda Food, online booking platform Tiket.com and food producer Sekar Group.
According to data from the Travel and Tourism Competitiveness Index (TTCI) this year, the Wonderful Indonesia brand is ranked 42nd among other tourism marketing campaigns from 141 countries, an improvement from 70th spot in 2015.