AccorHotels Reinvents Hospitality for Millennials With JO&JOE
Jakarta. French multinational hotel group AccorHotels launched JO&JOE, a new age accommodation concept, in Paris on Sept. 27.
JO&JOE is an unconventional and unique living space catered to both locals and tourists. One of its striking features is an affordable food menu starting at 10 euros ($10.99) and accommodation rates starting from 25 euros per night.
Of the available accommodation options is "Happy House," a private area where visitors can relax, work, cook or do laundry. "Together" is a sleeping area with spacious beds, private lockers, reading lights, USB ports and communal recreation areas and bathrooms. While "Yours" provides rooms and apartments for two to five people with a private bathroom and a kitchen space. An out of the ordinary living space is "OOO!" which offers accommodation for single travelers or groups of up to six.
Each JO&JOE venue provides different facilities depending on the traveler's needs, interests and lifestyle, but its original format includes yurts, hammocks and caravans.
JO&JOE also has a bar for guests to enjoy wine, beer and cocktails and locally crafted brew and wine.
For guests who prefer to keep their budget under control, they can also prepare meals by themselves using the communal kitchen. In addition to the facilities, JO&JOE also plays host to several concerts, yoga classes and workshops.
JO&JOE characterizes its design as disruptive, thanks to the British design company Penson. Previously, the company designed campuses for Google, YouTube, Jaguar Land Rover, PlayStation, JayZ ROCNation and the interiors of Lotte World Tower, but this is the first hotel Penson worked on.
"A well-designed space is the secret to a happy satisfying life. Life is too short to spend in sad or inefficient surroundings," chief executive officer of Penson, Lee Penson, said.
According to AccorHotels chairman and chief executive officer Sebastien Bazin, it was not easy to set up JO&JOE as the younger generation are "very difficult to win over."
"But with the launch of our new brand, JO&JOE, we have now more than met the challenge. I'm extremely proud of the work accomplished by AccorHotels teams in mobilizing the energy necessary — both inside and outside the group —-to bring this enormous project to life. JOE&JOE represents the very essence of hospitality. It is welcoming, exciting and beyond our guests' expectations," Bazin said.
Aiming for a rapid expansion, JO&JOE plans to open 50 venues by 2020 in Paris, Bordeaux, Warsaw, Budapest, Rio and Sao Paulo. Future outlets will also be built in city centers close to public transport and less than 15 minutes away from major points of interest.
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