Blue Bird, Indonesia's largest taxi operator, now allows its customers to book and pay for their trips with debit and credit cards in its revamped smartphone application as part of efforts to survive fierce competition with app-based car-hailing services.

Blue Bird's Revamped App Allows Users to Pay With Credit, Debit Cards

BY :TABITA DIELA

SEPTEMBER 08, 2016

Jakarta. Blue Bird, Indonesia's largest taxi operator, now allows its customers to book and pay for their trips with debit and credit cards in its revamped smartphone application as part of efforts to survive fierce competition with app-based car-hailing services.

"We always hope for input from our customers to improve and innovate our service," Blue Bird director Sigit P. Djokosoetono said in a statement.

So far, only those who hold credit and debit cards issued by Bank Mandiri, and clients of Bank Negara Indonesia who have MasterCard credit cards, can enjoy this feature. Other customers can pay cash or by using Blue Bird electronic vouchers.

Blue Bird launched the cashless payment feature on Wednesday (07/09), about four months after it refreshed the application, which has been around since 2011.

According to Sigit, the taxi operator is also finalizing the so-called Easy Ride feature, which will enable customers who stop Blue Bird taxis on the street to pay for their trips through the app.

The app is available for Apple, Android, Blackberry and Windows smartphones.

However, what Blue Bird considers new has already been offered for a considerable time by most of the ride-hailing apps. Uber, for instance, introduced cash payment after earlier only accepting credit cards. Go-Jek has gone even further by introducing its electronic wallet, known as Go-Pay, which can be used to pay for trips, foods, groceries and many other services.

Blue Bird's net income plummeted by 48 percent to Rp 230.3 billion ($17.4 million) in the January to June period, compared to the same period a year ago when its revenues fell amid the rising popularity of app-based transportation services.

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