BMW Group Indonesia, the local arm of German automobile maker Bayerische Motoren Werke, recorded a 50 percent increase in sales at this year's Gaikindo Indonesia International Auto Show, or GIIAS, last week, the company said in a statement on Wednesday (23/08).(Photo courtesy of BMW Group Indonesia)
BMW Group Indonesia Records Positive Sales Growth at 2017 GIIAS
BY :SARAH YUNIARNI
AUGUST 24, 2017
Jakarta. BMW Group Indonesia, the local arm of German automobile maker Bayerische Motoren Werke, recorded a 50 percent increase in sales at this year's Gaikindo Indonesia International Auto Show, or GIIAS, last week, the company said in a statement on Wednesday (23/08).
"Our comprehensive product line-up and service integration also demonstrates our commitment to always giving added value to our customers. Another major factor behind impressive results is the support from BMW Group Indonesia's dealer principals, as well as all the BMW and MINI sales consultants and product experts who facilitated our success at GIIAS 2017," BMW Group Indonesia president director Karen Lim said.
The company attributed its success at the auto show, which ran from Aug. 10-20, to sales of its all new BMW X1, BMW 3 series and BMW 5 series, which launched in July. The company also recorded impressive sales of the Indonesian-assembled and diesel-fueled BMW 520d, M3 and M4 Coupé.
"The launch of our strong lineup of sedans was one of the main attractions that drove traffic to our BMW Group booth," Karen added.
MINI, one of four brands under the BMW Group, also recorded outstanding sales at GIIAS 2017 of its three best-selling models: the MINI Cooper 3-Door, the new MINI Cooper Countryman and the MINI Cooper Clubman.
At the exhibition, held at the Jakarta Convention Center (JCC), BMW also launched its BMW i3, an environmental-friendly electric car, and the new MINI John Cooper Works Countryman.
BMW Group offers financial and insurance services for its customers, including a financial service that allows customers to pay in low installments with zero interest.
"We plan to continue exploring other opportunities to combine our products with services to ensure our customers' satisfaction," Karen said.
More than 300 automakers participated in the GIIAS this year, including 32 members of the Indonesian Automotive Association (Gaikindo).
GIIAS reported on Monday that car sales at the event reached as many as 21,000 vehicles, a 3 percent increase from total sales recorded at last year's event.