BRI Deputy Managing Director Catur Budi Harto, center, and BRI Consumers Director Handayani, far right, at the press conference for the bank's 'SMEs EXport BRILian Preneur 2019' exhibition in Jakarta on Wednesday. (JG Photo/Nur Yasmin)
BRI's Export Exhibition to Push More Indonesian SMEs Into International Market
BY :NUR YASMIN
DECEMBER 19, 2019
Jakarta. Bank Rakyat Indonesia, the country's largest lender by assets, will hold an exhibition intended to help local small businesses find more foreign buyers at the Jakarta Convention Center from Friday to Sunday.
The exhibition, titled "SMEs Export BRILianPreneur," will showcase 150 small businesses producing fashion products, home décor, arts and crafts, and food and beverages. BRI will try to matchmake them with 74 potential buyers from North America, South America, Europe, Asia and Australia.
"We curated the SMEs [small to mid-size enterprises] at the exhibition ourselves. Their products must be original and fully made in Indonesia. The craft products must be made by Indonesian artists from local materials. We also looked for a good story behind each product," BRI's director of consumers Handayani said in Jakarta on Wednesday.
The exhibition will include business-matching, seminars and talk shows for existing small business owners and millennials interested in becoming entrepreneurs.
BRI will also hold sessions offering business consulting and coaching on branding and packaging, export licensing and halal certification.
“We will also launch an e-commerce ecosystem for halal businesses at the event. We're collaborating with Tokopedia for this one," Handayani said.
Awards will be given to the exhibitors with the best product showcase and those that have signed the most deals with buyers. The winners will also get a chance to participate in the prestigious international business exhibition Ambiente.
The sideline events include a barista competition with international judges.
The exhibition is part of a series of events to celebrate BRI's 124th anniversary. The bank said they wanted to use the momentum to open up more opportunities for local businesses to enter the international market.
"We want to improve the quality of our SMEs through this business-matching event. This is also our response to President Joko Widodo's call for more innovations to empower our SMEs," BRI's deputy managing director Catur Budi Harto said.