China's Alibaba to Invest $590m in Smartphone Maker Meizu
FEBRUARY 09, 2015
Beijing. China's Alibaba Group Holding said on Monday it will buy a minority stake in little-known domestic smartphone maker Meizu Technology for $590 million, as the e-commerce giant extends its hardware growth strategy into mobile devices.
Alibaba, now worth $213 billion by market value, didn't disclose how big its holding will be in a privately owned handset maker that is a distant rival to much bigger smartphone firms like Xiaomi. Based in Zhuhai, Guangdong, Meizu employs more than 1,000 people, according to its website.
The deal will help Alibaba push its mobile operating system within China through Meizu's handsets, while giving Meizu access to Alibaba's e-commerce sales channels and other resources, the companies said in a joint statement.
Alibaba has in the past concentrated on software and services, including its core e-commerce business. Now, in a move reminiscent of U.S. rival Amazon.com Inc's own foray into smartphones with the Fire Phone, the Meizu investment builds on Alibaba's more recent efforts to develop in hardware, like internet TV via set-top boxes.
"The investment in Meizu represents...an important step in our overall mobile strategy as we strive to bring users a wider array of mobile offerings and experiences," said Wang Jian, Alibaba's chief technology officer, in Monday's statement.
Meizu also doesn't feature among China's top smartphone brands. The top four in the fourth quarter of 2014 were Apple, Xiaomi, Samsung Electronics and Huawei Technologies, according to data research firmCanalys.