CIMB Niaga Auto Finance Holds First Car Exhibition
Jakarta. Automotive financing company CIMB Niaga Auto Finance, or CNAF, is holding its first car exhibition, offering potential buyers test drives and various other attractions.
The so-called Test Drive Festival 2018, being held from Monday through Wednesday, is participated by five car brands, Mercedes Benz, Toyota, BMW, Honda and Mitsubishi.
"The end of the year gives us the right momentum to hold such an event. We want to be proactive in approaching customers," Ristiawan Suherman, the president director of CNAF said in a statement on Monday.
He said car exhibitions are usually held by dealers, but this event was CNAF's initiative.
CNAF wanted to collaborate with its parent company Bank CIMB Niaga and offer special promotional programs that highlight simplicity and speed, among various additional benefits for buyers, including cheap down payment, free administration and provisional charges, quick processing of loan applications and quick car delivery to the buyers' home.
The three-day event is being held at the 250-square-meter outdoor area of Pasaraya-Blok M shopping center in South Jakarta.
Additionally, CNAF is also offering other deals at the festival, including cash back, trade in, unit ready stock, and longer period of free services.
Ristiawan said the company plans to hold the event more regularly – every three months – and hold their roadshows closer to offices. "We want to get ourselves closer to where our customers work," he said.
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