Danone Aqua, H&M Agree to Turn Plastic Waste Into Fashion Products


SEPTEMBER 05, 2017

Jakarta. Tirta Investama, the local unit of French consumer giant Danone and producer of Aqua, Indonesia's oldest brand of bottled water, has teamed up with Swedish budget clothing giant Hennes & Mauritz, better known as H&M, to turn plastic waste into clothing products.

Indonesia, the world's second-largest plastic polluter after China, has pledged to reduce marine pollution by 70 percent by 2025, as the waste harms marine life and undermines tourism.


"We realize that the solution for the plastic waste problem in Indonesia must be solved through multi-stakeholder collaboration," Tirta Investama president director Corine Tap said in a statement on Tuesday (05/09).

Tap and Jessica Vilhelmsson, H&M Indonesia country production manager, signed a collaboration agreement during the launch of The Alliance for Marine Plastic Solutions Forum in Bali on Tuesday.

Arif Havas Oegroseno, deputy for maritime sovereignty at the Ministry of Maritime Affairs and Fisheries, was present at the signing.

Under the collaboration, dubbed Bottle2Fashion, Tirta Investama will collect plastic bottle waste in Jakarta's Thousand Islands district.

After sorting, washing and shredding it into flakes at Titrta Investama's recycling facility in South Tangerang, the waste will be transported to Kahatex, a West Java-based integrated textile company.

Kahatex, a business partner of H&M Indonesia, will process the plastic flakes into polyester material, which will then be used to produce ready-to-wear clothing products at its garment manufacturing facility.

"The Bottle2Fashion project is our collaboration for solving the plastic waste problem in Indonesia and hopefully, it can be an inspiration for other companies to collaborate on innovative solutions," Vilhelmsson said.

H&M also has a vision of achieving 100 percent renewable production by only using recycled and sustainable materials in all its products by 2030.