Five Popular Indonesian Products to Feature During China's Biggest Online Shopping Festival

OCTOBER 15, 2018

Nusa Dua. Indonesia will feature five selected food products during China's biggest online shopping festival on Nov. 11, in a follow-up agreement between President Joko "Jokowi" Widodo and Jack Ma, executive chairman of the Alibaba Group.

Indonesia has been looking for ways to narrow its trade deficit with China, which between January to August, rose to $12 billion. The government signed Ma up as an advisor last year to provide input on ways to tap potential in the digital economy and how the country can use digital platforms to reach the broader Chinese market.

Indonesia will offer Kapal Api Luwak Easy Drip coffee, Richeese Nabati cheese wafers, Papatonk Premium Shrimp Crackers, Indomie instant noodles and Yan TyTy edible bird's nests for sale during Alibaba's Double Eleven Singles Day Shopping Festival. Creative Economy Agency (Bekraf) chairman Triawan Munaf told reporters over the weekend that these products are Chinese favorites.

"We have selected five established food products that are already available on Alibaba's platform and in its warehouses. The Double Eleven Shopping Festival is popular with Chinese people, and it gives us an opportunity to feature our competitive and high-quality products," Triawan said.

The Double Eleven Singles Day Shopping Festival was established by the Chinese e-commerce giant in 2009. The 24-hour online shopping festival includes an extravagant live-broadcast gala, fashion show and virtual games.

"In the future, the promotion will be expanded to various main export products through the Indonesia Pavilion – a special portal on Alibaba's website that offers various Indonesian products – as the part of efforts to enter China's consumer market," the Indonesian Embassy in Beijing said in a statement.

The Indonesia Pavilion features authentic products, such as coffee, tea, garments, clothing and furniture from the archipelago.

Triawan said competition will be tough during the festival as there will be 10 million products in offer on the platform. He said the government may send at least 1 million products to next year's event.

The government will also promote Indonesian products and tourism through the website, in cooperation with the Alibaba Group, the Indonesian Embassy, Indonesian Chamber of Commerce in China and several other stakeholders.

The Double Eleven Singles Day Shopping Festival generated about $25.3 billion in sales last year.