Vice President Jusuf Kalla, center, accompanied by Industry Minister Airlangga Hartarto, right and Lexus Principal Hiroyuki Fukui, left, appear to inspect a Lexus car from Toyota during the opening of the 2016 Gaikindo Indonesia International Auto Show (GIIAS) at the Indonesia Convention and Exhibition center at Tangerang. (Antara Photo/Saptono)

Gaikindo Auto Show Showcases 22 New Car Models

BY :RIDHO SYUKRA

AUGUST 12, 2016

Tangerang. Some of the world's leading automotive brands gathered at in Tangerang, Banten, on Thursday (11/08) to showcase 22 new models, expected to stimulate sales after a sluggish 2015.

Toyota and Daihatsu, two of the most popular car brands in Indonesia, introduced its two low-cost green car models Toyota Calya and Daihatsu Sigra — both are 7-seater multi-purpose vehicles — at  the 2016 Gaikindo Indonesia International Auto Show.

The exhibition, which was symbolically opened by Vice President Jusuf Kalla, took place at Indonesia Convention Exhibition at BSD City in Serpong, Tangerang.

Deputy Chief Engineer at Japanese carmaker Toyota Motor said the company sets a target to see sales from these two units at 10,000 to 11,000 units per sales.

Toyota has a controlling interests in Daihatsu Motor.

Calya and Sigra would answer "the market need" for affordable MPVs with large interiors, he said.

Yohannes Nangoi, chairman of peak body Gaikindo which oversees producers, distributors and manufacturers, said he expects the exhibition to stimulate sales, which have been slow amid a low purchasing power.

"The automotive industry is an important component for Indonesia's gross domestic product," he said, adding Gaikindo expects car sales to increase in the second half of this year.

Under capacity

Workers appear at a Toyota factory in Karawang, West Java in this file photo. (Antara Photo/Audy Alwi)

Car sales grew just 1.2 percent to 531,929 units in the first half of this year from the same period last year. Gaikindo has set a target of up to 10 percent growth in car sales this year.

Last year, Indonesia saw 1,013,291 units of car sales.

Indonesia's automotive industry remains under-capacity with carmakers over-investing in the country although the expect robust sales growth in the coming year on growth in the middle class.

Production last year stood at 1,098,780 units, well below capacity of 1,928,131 units.

With production still higher than sales, manufacturers face pressure to clear stock.

Green Technology

The 2016 GIIAS featured 31 brands under the theme "Green Technology for a Better Future."

Last year's exhibition record Rp 5.4 trillion ($411 million) in consumer transactions, with many brands featuring special discounts or installment rates for the 451,000 attendees.

Gaikindo expects this year to surpass last year's sales, Yohannes said.

Toyota, Honda, Audi, BMW, Mercedes Benz, Suzuki, Daihatsu and Mazda, Nissan and Chevrolet are among the brands competing for Indonesian consumers.

“Nissan is gearing up towards a brand that makes life more exciting with its technology, leading the way towards a new era of autonomous driving and electric vehicles and continues to make bold challenges," Nissan Motor Indonesia president director Antonio Zara said in a statement late on Thursday.

"What you are seeing today at Nissan is not everything that you are going to see from us, there will be more innovation coming in the near future. We give you a glimpse into Nissan’s future at Nissan's booth during the show.”

NMI, the local arm of Japanese automobile manufacturer Nissan Motor Indonesia, presented a line up of 16 vehicle models, with three highlighted as its flagships: Nissan X-Trail X-Tremer, Nissan Juke Revolt II and Nissan March X.

Nissan also introduced its new Datsun Go-Cross, a sports utility vehicle aimed for a younger target market.

Antonio Zara, the president director of  Nissan Motor Indonesia, right, took a picture at Nissan booth during the GIIAS 2016. (Photo courtesy of Nissan Motor Indonesia)

Meanwhile, Chevrolet Indonesia, the local arm of the Detroit-based car maker, introduced the All-New Captiva that is targeting also the rich young people. The SUV model offers tough designs, including internet connectivity and advanced safety system.

“Our constant participation in GIIAS, an international auto show, is part of our business commitment to always be visible to our customers and provide a world-class product to Indonesian customers,” GM Indonesia president director Gaurav Gupta said.

“The launch of the All-New Chevrolet Captiva for the Indonesian market is proof that we always offer the best high-tech products tailored to consumers needs,” Gaurav added.

Chevrolet claimed it has a long history with SUV models and is very popular in Indonesia, starting with its Trooper in the 80s, Blazer in the 90s and continued with the Captiva in the millennium era.

“As one of the most desired SUVs in Indonesia, the all-new Chevrolet Captiva has been renewed with a more stylish design for its interior and exterior complete with advanced safety features,” Gaurav said.

Left - Right) Dadan Ramadhani, Customer Care Director GM Indonesia; Yuniadi H. Hartono, External Affairs and Communications Director GM Indonesia; Gaurav Gupta, President Director of GM Indonesia, Mark Harland, Marketing & Customer Experience Director GM International; Meilita Iskandar, Marketing Director GM Indonesia; Donald Rachmat, Sales Director GM Indonesia with the newly launched The All-New Captiva. (Photo courtesy of Chevrolet Indonesia)

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