Gaikindo to Host Auto Show in August in Bid to Be Asia's Biggest
MAY 05, 2015
Tangerang. The Indonesia Automotive Industry Association, or Gaikindo, is gearing up for its first annual automotive exhibition in August as it bids to become the largest auto show in Asia.
The Gaikindo Indonesia International Auto Show 2015 (GIIAS 2015) will take place on Aug. 20-30 at the Indonesia Convention Exhibition in BSD City, a township operated by property giant Sinar Mas Land in Tangerang, Banten. Tangerang is about 50 kilometers from Central Jakarta.
Thirty-two automotive brands — including 24 passenger brands such as Audi and BMW and seven commercial brands such as Tata Motors — and 400,000 participants are slated to attend the exhibition, according to Gaikindo secretary general Noergadjito.
“We’re not content with being the largest automotive exhibition in Indonesia or the Southeast Asian region. We want to be the biggest in Asia,” said Noergadjito during a press conference in Jakarta on Tuesday.
In previous years, the local industry association partnered with Dyandra Promosindo, a convention and exhibition organizer under media conglomerate Kompas Gramedia, for the annual Indonesia International Motor Show.
However, the association and the company broke off their partnership this year and will host their own automotive exhibitions separately.
The Indonesia International Motor Show 2015 is scheduled on the same week as the GIIAS 2015 this year, at the JI Expo in West Jakarta.
“[Gaikindo] changed the venue because of the increasing demands of the exhibition, which JI Expo is no longer able to satisfy. With a newer venue, we will surely attract more international interest,” Noergadjito said.
“We live in a free economy, so we’re not worried about competition. Let the public decide that,” he added.
With an area of roughly 200,000 square meters, the Indonesia Convention Exhibition is a joint venture between Kompas Gramedia and Sinar Mas Land. The venue hosted its first event earlier in January with the concert of international pop singer Michael Buble.
Gaikindo targets Indonesian automotive sales to reach between 1 million and 1.1 million automotive units this year, down from the previous target of 1.2 million, amid concern of slowing economic growth. The economy grew 4.71 percent in the first quarter for the slowest quarterly growth rate in more than five years.