Muhaimin Iskandar, a former manpower and transmigration minister, has encouraged netizens to support Indonesia in the World Halal Tourism Awards 2016 in Abu Dhabi. (Reuters Photo/Yuya Shino)

Indonesia Takes Pride of Place at Malaysian Halal Showcase Next Month


MARCH 30, 2015

Jakarta. An Indonesian delegate will join other countries to promote a variety of halal products from processed foods and beverages to cosmetics in this year’s Malaysia International Halal Showcase, or Mihas, in Kuala Lumpur from April 1 to 4.

Last year Mihas, dubbed the largest halal product showcase in Southeast Asia, welcomed more than 20,000 visitors from 70 countries.

“Indonesia wants to establish itself as one of the main supplier of halal products in the global market and to become the center of halal products in the world,” said Nus Nuzulia Ishak, the director general of national export development at Indonesia’s trade ministry, in a press release on Monday.

The ministry cited global research firms which say consumption of halal products across the world is estimated to hit $1.63 trillion in 2018 or about 17 percent of the total global consumption.

Indonesia is home to more than 200 million Muslims, according to the latest 2010’s census by the country’s Central Statistics Agency (BPS), the largest Muslim population in the world.

Malaysia, the neighboring nation with a total population of nearly 30 million with 17 million Muslims, has surpassed Indonesia in developing halal products.

Malaysia has developed certification standards, offers financing, and facilitates packaging and distribution for halal food products well beyond Indonesia.

Halal products are produced in accordance to Islamic rules, which include banning alcohol and pork for food and beverage consumption. Identification of halal starts from the production of goods, distribution and safety in packaging.

The Trade Ministry said the delegation will present a theme of “Trade with Remarkable Indonesia,” and operate a 270 square meter pavilion — the biggest among other countries.