The Ministry of Co-operatives and Small and Medium Enterprises opened Local Heroes, an exhibition to promote locally made audio products and musical instruments, at the Smesco building in South Jakarta on Friday (28/04). (JG Photo/Dames Alexander Sinaga)

Local Guitar Heroes Steal Show in SME Ministry Exhibition

BY :DAMES ALEXANDER SINAGA

APRIL 29, 2017

Jakarta. The Ministry of Co-operatives and Small and Medium Enterprises opened Local Heroes, an exhibition to promote locally made audio products and musical instruments, at the Smesco building in South Jakarta on Friday (28/04).

Exhibition spokesman Agung Winarto said the showcase will run until Sunday, April 30, and is open to the general public.

"Some of these local brands have actually built up a bit of a name for themselves in the global market," Agung said on Saturday. "The SME ministry is the main sponsor of this exhibition.”

"We have music workshops, coaching clinics, demos and live performances by local artists until Sunday," Agung said.

Among local brands taking part in the exhibition are Radix, Sugar Amplification, Stranough, AHAY Drums, Stephallen, Revolt!, Batiksoul Guitars, Sjuman Guitar & Piano and Syukey.

Indonesian producers of musical instruments and audio products rarely get a chance to promote their wares locally. That's part of the reasons why many local musicians still prefer to play instruments made by more well-known foreign brands.

Up until now, local musical instrument and audio product companies are categorized as SMEs because the industry is still considered too small.

Despite being run out of their own country, some local electric guitar producers like Radix, Genta and Stranough have been able to attracts fans in the Netherlands, Finland, Malaysia, Sweden, Australia, Greece and England.

Rick Hanes — contrary to its anglophone name actually a local guitar brand manufactured in Sidoarjo, East Java — even claimed the "Guitar of The Year" award in 2012 after a well-executed move into the US market.

That year, Rick Hanes electric  guitars dominate the annual award with a clean sweep of the top three spots.

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