Indonesia’s top mobile phone operators, Telkomsel, Indosat and XL Axiata, are working in conjunction with distributors Erajaya and Trikomsel to bring the iPhone 6 and iPhone 6 Plus to the masses. (EPA Photo/Larry W. SmithBigger)

Long-Awaited iPhone 6, 6 Plus Land in Indonesia

BY :EMANUEL KURE

FEBRUARY 08, 2015

Jakarta. More than four months after their official  release, the iPhone 6 and iPhone 6 Plus have finally arrived in Indonesia.

Telkomsel, Indosat and XL Axiata, the nation’s top three mobile phone operators, began offering Apple’s latest products through handset distributors Erajaya and Trikomsel on Friday.

“We are very excited with the launch of iPhone 6 and iPhone 6 Plus. Our retail outlets, Erafone and iBox, are ready to not only market Apple’s latest offerings but receive the high number of consumers we are sure they will attract,” said Jeremy Sim, chief executive of Erajaya.

Launched last year on Sept. 19, the “larger, yet dramatically thinner” models of Apple’s revolutionary iPhone devices racked up sales of more than 10 million units in just three days.

Boasting a smooth, metal surface design supported by a new Retina HD display, the iPhone 6 “isn’t simply bigger; it is better in every way,” according to Apple’s official website.

Offering various packages and different size of internal memory capacity, iPhone 6 and iPhone 6 Plus are available at the starting retail price of Rp 10.8 million ($852) and Rp 15.5 million respectively.

Fans and prospective customers have the choice of purchasing their device with an interest-free, monthly installment program that runs for two years and already includes a mobile service package from one of the three providers.

Ririn Widaryani, Telkomsel’s vice president for prepaid and broadband marketing, for said the company was expecting to see a high level of interest from the Indonesian public for the iPhone 6.

Telkomsel, a unit of state-controlled Telekomunikasi Indonesia, is the biggest mobile phone operator in Indonesia by subscriber numbers, which reached 64 million active users. Some 1.5 million of these access Telkomsel’s services through an iPhone.

The mobile phone operator on Friday kick-started a two-day launching event for iPhone 6 and 6 Plus in shopping malls across Indonesia, including Mal Taman Anggrek in West Jakarta; Mal Kelapa Gading, North Jakarta; Gandaria City, South Jakarta; Trans Studio Mall in Bandung, West Java; Tunjungan Plaza in Surabaya, East Java; and Medan Fair, in Medan, North Sumatra.

Denny Galant, head of device management and channels at XL Axiata, said he was optimisticthat the  iPhone 6 would help boost XL’s subscriber numbers.

“XL’s iPhone users are less than a million. But with the iPhone 6, we believe that will increase,” he said.

Investor Daily

Correction: A previous version of this story incorrectly stated iPhone 6 and iPhone 6 Plus offer external memory bonuses. It should be they offer different sizes of internal memory capacity.

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