chief executive Hadi Wenas. (B1 Photo/Mohammad Defrizal) and MDS to Join Forces Under One Brand


NOVEMBER 21, 2018

Jakarta. Matahari Department Store, one of Indonesia's largest department store chains, has announced that it will join forces with e-commerce platform and rebrand as has been one of the main e-commerce players in Indonesia since its launch in 2015.

"We always work for a better consumer shopping experience. That is why became the first Indonesian e-commerce platform to provide O2O [online to offline] throughout Indonesia," chief executive Hadi Wenas said.

Combining the two brands will bring together MatahariMall's technological expertise and Matahari Department Store's extensive fashion retail experience.

"This is a strategic development to maximize the consumer's omni-channel experience. Now Indonesian consumers have more choices to shop for fashion items without any restrictions, both online and offline," Hadi said.

The company has transitioned from a general e-commerce business offering products in various categories in early 2018 to becoming the top e-commerce platform in the fashion sector. will continue to evolve and innovate, to better serve customers under its new motto, "One Brand, One Travel, One Shopping Experience."

The e-commerce company is competing with many local rivals, including Rocket Internet's and, which focuses on online sales of Muslim attire.

A recent study by global technology giant Google and Singaporean wealth fund Temasek showed that e-commerce sales in Southeast Asia may top $100 billion by 2025 from just $23 billion now.

The Jakarta Globe, Matahari Department Store and are all affiliated with the Lippo Group.