Jakarta. Mahkota Sentosa Utama, the company behind Lippo Group's crown jewel property development Meikarta, introduced on Tuesday a new "millennial" management team and a new company logo, affirming the company's commitment to the project and its customers.
Meikarta is a $20 billion development located 47 kilometers east of Jakarta. The project will create a self-contained town with 200 apartment buildings, hospitals, shopping malls, libraries, international schools and universities in the middle of a busy industrial area between Jakarta and Bandung.
The first wave of Meikarta customers is set to receive their apartment units this year, which persuaded the company that the timing was fit for a revamp of its management ranks.
Lilies Surjono, the chief marketing officer of Mahkota Sentosa Utama, said the new management comprises not only senior figures from the property sector but also people from diverse backgrounds including financial technology, media and fast-moving consumer goods.
Aside from Lilies, the new management team also includes chief financial officer Indryanarum Martowidjojo, chief commercial and technology officer Arie Hartanto, chief development and construction officer Huang Chung Hsiun and Henry Riady as Lippo Cikarang's advisor.
"We have been deliberately [picked out] not from the property community. We will produce new innovations from a consumer-centric approach, quite different from property developers in general," Lilies said in a press conference on Tuesday.
Among Meikarta's new innovations is the Pop Box, a smart mailbox facility that can notify residents of incoming mails or package deliveries on their smartphones.
Meikarta will also offer the Millennial Homes program, high-speed internet with speeds of up to 1 gigabyte per second, a free six-month membership in a co-working space and the My Meikarta mobile app.
The app, available on Android and Apple OS, provides real-time information on public services, including transportation, and dining and entertainment events in Meikarta. The app also has a live chat with customer service and can be used to report complaints with the town management.
Mahkota Sentosa Utama has also introduced a new logo for Meikarta. Lilies said the logo, a capital M combined with triangular shapes in red, orange and gold on a white background, reflects a new spirit and optimism for the project in 2020.
The logo also represents a new determination to make Meikarta the most beautiful city in Indonesia. "The city's new logo is not static, but dynamic," Lilies said.
Lilies said Meikarta would continue to advertise the project in electronic and print media.
"Meikarta's advertisements did not stop, but in the past our focus has been on delivering the promised apartment units. We will soon start an ad campaign again with the theme of an endless passion for creating a beautiful city for Indonesia," Lilies said.
Henry Riady said the golden triangle in Meikarta's new logo symbolizes a new determination to continue to focus on realizing Meikarta's vision, and the drive to continue to move forward.
"For me, Meikarta is a beautiful name, because it's the name of my grandmother, May Riady," Henry said.
"My grandmother is my inspiration because she came from a small town. She had to struggle hard to educate her six children, earning money by selling wigs and ice lollies. Her motto was: 'Life must be beneficial and be a blessing for others.' I am sure Meikarta will one day be a useful city and be a blessing for many families who are starting a new life here," Henry said.