GIIAS 2015 was held in the new Indonesia Convention Exhibition (ICE), in Serpong. (JG Photo/Dandy Roesman)

The New BMW 3 Series at the GIIAS 2015.


AUGUST 21, 2015

BMW Indonesia is ready to cater to the needs of a wider customer segment in Indonesia through its leadership in innovation, sustainability and design, by participating in the Gaikindo Indonesia International Auto Show (GIIAS), the most prestigious automotive exhibition in Indonesia. The exhibition opened on August 20 and will last until August 30, 2015 at the Indonesia Convention Exhibition (ICE), BSD City.

BMW Indonesia, which has aligned itself with the main theme of the 2015 GIIAS: “Smart Mobility for the Future”, is showcasing its complete line up, which sets the standard for dynamic excellence, efficiency and design. The models on show also highlight the emotionally rich connection between a sporty driving experience and smart everyday practicality. These models are on display at the BMW Pavilion, encompassing a total area of 1,500 square meters. The pavilion features modern and elegant architecture, allowing visitors to get a taste of BMW's distinctive and exclusive premium services as well as BMW’s hallmark driving pleasure – with selected BMW models available for a test drive.

“We have been providing mobility for our customers around the world for 99 years. During this journey, we have created a unique history that has defined and made us who we are today. BMW’s presence at the 2015 GIIAS is an opportunity to showcase what distinguishes us from other premium brands in the market. One of these distinguishing features is BMW’s ability to cater to all the needs of its loyal customers, with a non pareil ombination of luxury and ultimate driving experience,” said Karen Lim, President Director BMW Group Indonesia. “We are starting with the introduction of the new BMW 3 Series as well as the celebration of this iconic model's 40 years. The BMW 3 Series established a new segment and it remains a leader in terms of dynamic performance, efficiency and design,” added Karen.

The BMW 3 Series created the modern sporting sedan segment 40 years ago and has set the pace among its rivals in dynamics, efficiency and emotionally rich design are concerned ever since The latest-generation of the BMW 3 Series represents another flawless embodiment of this commitment to automotive excellence. Since 1975 the BMW 3 Series has offered regular evidence of its dynamic ability. The new BMW 3 Series – the 6th generation – continues this tradition, boasting unbeatable efficiency in its class and combining impressive fuel economy with the sporty ability customers expect from a BMW.