Director of Innovation & Strategic Portfolio Telkom Indra Utoyo (center) received the award for Indonesia's Top 100 Most Valuable Brands 20 from the Managing Director Asia Pacific Brand Finance Samir Dixit (left accompanied by the Kemal E.Gani of SWA (right) in Jakarta, Thursday (21 / 7)
Telkom Occupy Top 100 Most Valuable Brands Three Years in A Row
JULY 25, 2016
PT. Telkom Indonesia ranked first in the Indonesia's Top 100 Most Valuable Brands 2015 awards, organized by Brand Finance in cooperation with SWA Magazine on Thursday (21/7) in Jakarta. The award was presented by the Managing Director of Asia Pacific Brand Finance Samir Dixit accompanied by Kemal E.Gani Superior General of SWAto the Director of Innovation & Strategic Portfolio Telkom Indra Utoyo.
On that occasion Indra Utoyo expressed his gratitude to the stakeholders, especially to Telkom's loyal customers to the trust that had been granted to Telkom. "The key success to maintain the value of the brand is to keep the company's performance and reputation," said Indra Utoyo.
Indra confirms that Telkom's investment to build the core backbone that connects the Sabang to Merauke and fiber-to-the-home (FTTH) has increased the ability to serve all segments of customer more quickly. "The service will surely add more customer as well as business partnership opportunities," said Indra.
Within South East Asia (ASEAN), Telkom is capable to become the leading Brand Value, surpassing Singtel (Singapura), PLDT (Filipina) and Telekom Malaysia (Malaysia).
Telkom ranked first in Indonesia's Top 100 Most Valuable Brands by recording a brand value of US $ 2.62 billion. In addition, this year Telkom brand rating rose from last year, namely AA + to AAA-sovereigns indicating that Telkom brand is very strong in rating.
The methodology that was used by Brand Finance to evaluate a brand involve the financial performance as the quantitative aspects and rating of Brand Strength Index (BSI) as a qualitative aspect. Quantitatively, Brand Finance brand value approach to assess the royalty relief. In terms of qualitative, measured is Brand Strength Index. The analysis includes input factors (investment in marketing), brand equity (goodwill) as well as the output factor (impact on business performance).
For Telkom, brand building is a long-term work that is done consistently and continuously. Telkom continues to innovate to increase public acceptance of the products and services provided.