MVB - AmCham

The World’s Most Valued Brands Indonesia Cooperates With The American Chamber Of Commerce On Sustainability


FEBRUARY 06, 2016

For Immediate Release                                Jakarta, 22nd January 2016

The World's Most Valued Brands program has a mission to build a new level of understanding and awareness of sustainability and best business practices for brands and the companies that make them, and joined forces with the American Chamber of Commerce to communicate the essential key messages on sustainability and at the same time to introduce the World’s Most Valued Brands program to AmCham members.

The lunch seminar took place in Le Meridien Hotel Jakarta on 21st January 2016, and was opened by Alistair Speirs, Chairman of The World’s Most Valued Brands and Lin Neumann, Managing Director of the American Chamber of Commerce.

They were followed by a number of respected speakers who made presentations on aspects on sustaianability and it’s importance to companies and countries.

Andy Zain of Mountain Kejora Ventures, a digital entrepreneur talked about how we can make sustainability as part of company campaign to attract consumers and also how to implement it in the digital world. Shinta Widjaja Kamdani, KADIN’s Deputy of Chairman for Environment and Climate Change, talked about the major developments undertaken by the Indonesia Business Council for Sustainable Development (IBCSD) and it’s holistic approach on achieving sustainable business in Indonesia.

Wendy Kusumowidagdo, Outward Bound Indonesia, talked about their partnership with the World’s Most Valued Brands Indonesia on a special CSR program called “MVB – OBI Transformation Program” to give an experiential learning for disabled people to raise their self-esteem and confidence.

And Alistair Speirs, Chairman of the World’s Most Valued Brands finally introduced the Most Valued Brands Indonesia program and how it can help companies to take a major step to measure their level of awareness and action on sustainability issue and other important factors in seven critical values areas set by The World's Most Valued Brands, through a series of assessments that need to be completed by the management, the employees and the stakeholders of companies. This allows the company to share what it has contributed to the environment and it’s community as well as it’s commitment to employees, customers and improving it’s overall business practices.

Alistair said “after the worldwide condemnation of Indonesia due to the forest destruction, it’s time for Indonesian business to raise their profiles and show the world that we areally are honest, transparent amd ethical. And we are here to help.”

The event was attended by Amcham members and corporate clients as well as The World’s Most Valued Brands Indonesia partners, Qatar Airways, Le Meridien, Ydigital Asia and Berita Satu Media Holdings.

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