Indonesia's Coffee Retail Market Shows Lots of Promise: Study

Indonesia is one of the world's biggest coffee retail markets by volume, driven by increasing domestic demand, according to the result of a recent study by global market intelligence agency Mintel, released on Thursday (31/05). (Photo courtesy of the Tourism Ministry)

By : Adinda Normala | on 3:58 PM June 02, 2018
Category : Business, Commodities

Jakarta. Indonesia is one of the world's biggest coffee retail markets by volume, driven by increasing domestic demand, according to the result of a recent study by global market intelligence agency Mintel, released on Thursday (31/05).

The United of States, with 607,000 metric tons, is the world's biggest, followed by Brazil (425,000 tons), Germany (424,000 tons), Japan (304,000 tons) and Indonesia (268,000 tons).

The research also estimates that the compound annual growth rate in the coffee retail market in Indonesia will likely rise by 11.4 percent between 2017 and 2021, making it the world's fastest-growing coffee retail market among a list of countries that includes Vietnam, ranked second at 9.2 percent, followed by Turkey (6.8 percent), the Philippines (6.7 percent) and Mexico (6.1 percent).

"Coffee culture has surged in Asia with more and more specialty coffee houses setting up shop in countries like Japan, Singapore and Indonesia. Big-brand coffee chains are also increasing their expansion efforts in the region," Jonny Forsyth, associate director at Mintel Food & Drink, said in a statement.

The number of specialty coffee outlets and chain-store coffee shops in Indonesia has doubled to 1,025 and 1,083 respectively, between 2012 and 2016, with most of the new outlets in Jakarta, according to data compiled by research group Euromonitor.

Since United States-based coffee giant Starbucks entered Indonesia in 2002, it has expanded to 22 cities with around 240 stores across the archipelago.

According to data compiled by the International Coffee Organization, coffee consumption in Indonesia, the world's fourth-largest coffee producer, surged to 276,000 tons in 2016 from only 108,000 tons in 2000.

The Mintel study also showed strong growth in single-serve coffee in emerging Asian markets, thanks to rapid economic growth and urbanization, unlike more developed countries.

In an annual report by Mintel released last year, Indonesia was ranked as the world's fastest-growing consumer of packaged coffee, including instant coffee, ready-to-drink coffee and coffee in pods or capsules, between 2011 and 2016.

"Asia's emerging markets have led global coffee growth in years past and will continue with Indonesia leading this charge," Forsyth said.

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