(Updated on Thursday, 28 February 2019 at 07.02 p.m)
Jakarta. Traveloka, one of Indonesia's four unicorn startups, announced on Wednesday that its services are now available and accessible to users in Australia.
The online travel-booking service offers five products via its website or smartphone application to book flights, hotel accommodation, airport transfers and tickets to attractions and activities for its users in Australia.
Traveloka has been aggressively spreading its wings over the past few years. Customers in Southeast Asian countries, including Singapore, Malaysia, Thailand and Vietnam, have been able to enjoy the company's services for some time.
"Today we are thrilled to be able to add new countries outside Southeast Asia. In general, Australia is a country that has better infrastructure in terms of internet connectivity, payment options and adoption," said Yady Guitana, head of global partnerships at Traveloka.
"We hope that our digital presence in Australia can further enrich the lives of our users by empowering them to discover the world around them by offering various travel and lifestyle products on one platform," she added.
Traveloka, as one of the co-branding partners of the government's Wonderful Indonesia tourism promotion program, said it is committed to help the country reach its target of attracting 20 million overseas visitors this year. Its expansion to Australia is expected to introduce more tourist attractions in Indonesia to Australian travelers and vice versa.
"The government's target to attract 20 million foreign tourists will not be achieved if it does not synergize with players in the industry," said Edy Wardoyo, deputy of marketing development at the Indonesian Ministry of Tourism.
"Together with Traveloka, we hope this synergy can help our mission, and we will continue to support Traveloka to exist in this new market. The Australian market itself is one of the promising tourism markets, where foreign tourist visits from Australia to Indonesia continue to increase year on year. Traveloka's decision to open in the Australian market is very important to help in facilitating travel access and answer the diverse travel needs of users," Edy said.
According to Statista.com, Indonesia ranked second after New Zealand in 2018 as the destination of choice for Australian tourists.
Data provided by Indonesia's Central Statistics Agency (BPS) shows that 1.3 million Australian tourists visited the archipelago last year, while the figure is expected to increase to 1.5 million this year.
Traveloka, one of Southeast Asia's leading technology companies, has forged partnerships with more than 100 domestic and international airlines that serve more than 200,000 routes worldwide. The company offers more than 40 payment options for consumers in Indonesia, Thailand, Vietnam, Malaysia, Singapore and the Philippines. Its mobile application has been downloaded more than 40 million times from Google Play and Apple's App Store. This makes the platform one of the most popular travel booking apps in the region.
[Corrected to fix the headline, story lead and some paragraphs]