Jakarta. Indonesia Fashion Week is annually presented by the Indonesia Fashion Designers and Fashion Entrepreneurs Association, or Appmi, since 2012 and will be held at the Jakarta Convention Center in Senayan, South Jakarta on Feb. 1.
For the first time, the event will be spread over five days and Appmi will present 25 fashion shows, 10 seminars, 10 talk shows and an exhibition featuring more than 520 local fashion brands.
Themed "Celebration of Culture," this year's event will highlight the various aspects of Indonesian culture.
"In a globalized era, we should identify ourselves and express ourselves more with our own culture," Poppy Dharsono, co-founder of Appmi and president of IFW 2017, said during a press conference in Jakarta on Tuesday (17/01).
Celebrity fashion designer and new member of Appmi, Ivan Gunawan, was appointed as the event's creative director this year and explained how this year's event will be different.
"We will present Indonesian culture in a fresh, modern way," Ivan said adding that the main entrance of the event has been adorned with giant LED screens showcasing the intricate process involved in making traditional fabric in Indonesia.
There will also be art installations featuring handwoven fabrics from East Nusa Tenggara, as well as embroidery by traditional artisans from Kudus, Central Java, at the heart of the exhibition area.
"The installations will also serve as great spots for visitors to take pictures," Ivan said.
The exhibition area will be divided into two main areas, which are dedicated to conventional ready-to-wear and modest wear lines.
“Fashion enthusiasts will enjoy the exhibition, which includes accessories, shoes, handbags, textiles and much more,” Ivan said.
“It's a one-stop destination for all fashion lovers,” the creative director explained.
“We've created a special 30-meter-long runway for the event,” Ivan said.
Additionally, Appmi has decided to hire only Indonesian models for the event this year.
“We want to support, highlight and promote Indonesian models through our event,” Ivan said.
A new addition to the event this year is the culinary section that will showcase traditional Indonesian cuisine from all over the country.
“With the new culinary section, visitors don't have to exit the exhibition area to replenish themselves,” Poppy Dharsono, the president of IFW 2017, said. “Patrons can also sample some of the best dishes that Indonesia has to offer.”
Boosting the Economy
"IFW is an important national event, as well as a platform for Indonesian fashion legends," Edy Putra Irawady, Indonesia's deputy chief economic minister.
Edy also believes the event will help boost Indonesia's economy.
"IFW encourages consumption, investments and exports. With the success of this event, Indonesia can easily achieve 5.2 - 5.4 percent gross domestic product growth.”
Appmi expects 157,500 visitors to attend the event and Rp 120 billion ($1.49 million) worth of transactions to be made, which is a 20 percent increase in transactions from last year.